The Top 8 Factors For Improving Local SEO Rankings
Local search has become more and more important over the years when it comes to a company’s SEO strategy. In order to serve the most relevant results to an individual, Google is placing more emphasis on factors such as location and engagement to determine a website’s relevance.
To maximize your success in local search, you need to familiarize yourself with the most important local SEO ranking factors. If your business thrives on local customers, optimizing your local SEO will help to increase leads. 29% of consumers who search for a type of local business on a mobile device call or visit that business within 24 hours, so you want to make sure you’re appearing in those results.
“Near me” searches grew by grew by more than 130% from 2014–2015 and with 88% of those searches coming from mobile, it’s clear that people are searching with intent. Improving your local SEO will help you to get your business name in front of more people who are ready to purchase now.