Dominating the Web and Google Search Results. Easy!
As business owners and marketers, it is crucial to understand the process and techniques to get ranked on Google and other search engines. If your site is not on the first page, it is very unlikely you will get much traffic, and your business will suffer for it. While you can always throw money into paying Google for ads, you can also make your website rank organically by following these simple tips and tricks.
#1 Gain Google’s Trust
When implementing strategies to be successful in SEO, one must first understand Google and the way it ranks the sites in its results. When first beginning, Google does not trust you. The key to finding the way to the front of Google search results is getting Google to trust your webpage. The way to do this is by having high quality content, a healthy link profile, and of course a well aged site.
#2 Indexed Age
Having a site and content that have been indexed for a while is very important to Google. Remember that indexed age does not start when the website is first created, but when Google first discovers it. The older the site, assuming it is actively upkeep, the better. No matter how good the site looks, link-consistency is what Google is looking for. Having a healthy and high quality link profile is an important factor in gaining and maintaining Google’s trust.
#3 Quality Content
Many people do not put enough emphasis on the content that is found on their webpages. One must have high quality content in that it must be lengthy and well-written. While many people think quantity of content on a page is more important than the quality, but could not be more wrong. Using applications to generate content or links is not advisable as they do not produce quality work. It is also important to have the keywords for the site used prominently throughout. The content must also be engaging and interesting enough to have readers spending more time, reading and absorbing the information. The longer readers are reading the content, the more positive signals will be sent to Google.
#4 Content is King
When working on a site to get it to the front of Google’s SERPs (Search Engine Ranking Pages), one must always remember that the content of the site is most important. While other factors matter, content is the one characteristic that can and will make or break a site. Producing high quality content consistently is the best way to get a web page to fly up the rankings toward that coveted number one spot on Google’s results page.
#5 Size Matters
One of the red flags that Google sees is what many refer to as “thin content”. While some people may think they are able to deliver high quality content in 500 words, it is important to note that most articles that rank at the top of Google’s results are over 2000 words. This does not mean they have just 200 words that are not quality, these are all high quality content driven articles. The content in a well-written webpage should be tailored to the specific topic on hand or the keywords associated with the webpage.
While keywords are paramount for a website to rank at the top of Google’s results, one must remember that the content is for people. Google wants the sites it ranks to be full of good content as well as keywords. Many people will end up trying to trick google to rank their page higher by over saturating a page with the associated keywords. What should be done to avoid this is, having high quality content as well as Latent Semantic Indexing (LSI) keywords. Simply put, this means having synonyms that are relevant to the main keywords. One should aim for 20-30% exact keywords and the remainder as LSI. Remember, ranking at the top takes time considering there are over 200 factors that Google uses to rank pages.
#7 Mobile Optimization
In today’s age, it is extremely important that a website has a mobile design with it because the majority of searches are on mobile devices. Google launched the Accelerated Mobile Pages (AMP) project to assist developers in creating mobile pages. In order to stay relevant in the field of Search Engine Optimization (SEO), one must be able to adapt to the times and the fact that mobile usability is an imminent part of the future.
#8 Link Location
It is important that other sites from all over the world are linking to your website. It is also very important that these links are quality content. A link from a major site, such as Amazon, carries much more weight than a bunch of links from small sites that have bad content. One way to drive organic traffic to your site would be to do content marketing. This means creating external content on sites with a high domain authority, then linking them back to your site. Be sure to link to pages that have high quality content that can be referred to your original site.
Getting Your Content to Rank in 2019
Now that you have gained the trust of Google.. It is time to rank your content online!
Think like a robot and pick out important words in order to rank. Think about what Google is looking for and what will help your page rank. Simple words like “the and, at” etc are not read by Google for search terms. Something simple like “The cat ate a mouse” would be seen as cat, cats, feline, eat, mouse, mice… and so on. This is because Google will understand the synonyms for each keyword.
The first phase is to write the outline of the article. You need to have all the elements that Google expects to find. If you want to have a high ranking page, you must have the proper h2’s and have them in advance to optimize.
Search the top important keywords. Use Google suggest, Wikipedia articles, and Adwords.
Write out the simple outline for your topic. It can be a table of contents as well. Check out the example below highlighting fishing rods as the keyword, and its similar words. Each number can be used as an H2 to create relevant content to expand upon.
Beginner fishing rods:
1. All around rods for common fish.
2. River fishing rods.
Design for the poles:
Power and action
Poles for different fishes
Fishing pole recommendations.
Writing the first draft
Ideally, you want to use the exact match keyword once in the beginning of the body of the text and use it naturally. The start of the content should contain a heavy amount of words relating to your main keyword. After the first paragraph, you can be much more lenient about the subject.
Revising the draft #1
- Working Relevance
- Are the H2 sub-headlines relevant to the keyword?
- Does the first paragraph contain the keyword or a close variation?
- Are you using a heavy amount of related terms?
- Are you following your outline?
The second revision should concentrate on answering the query. Google rewards pages with answers to questions.
Ex: “What is the best bar in Grand Rapids?”
Pages that contain terms like: “the best bar in Grand Rapids is..” or “the best bar” etc
Good ways to get your content on the page would be to basically answer questions throughout the text, based on your content.
Make sure your site has good grammar and spelling. While there are some normal slang sentences that may sound good, Google will crawl the sites for perfect writing and reward or punish sites accordingly. If you are not a professional writer, grammarly.com is a great resource in helping you write well and rank higher, as it is also a bot.
Use Ntopic.org for advanced relevance. They will provide keywords you may have missed in your sites that may be relevant. You can then go back in and sprinkle those throughout the article or site content. Try to score as high as possible on Ntopic. There are other resources for this as well. Readable is another company that checks relevance for you.
Google looks at your page for unique words that are exclusive to your page to make sure you are adding value to the search. This will show Google that your article is higher quality than others and not just regurgitated information that is nearly the same as other sites. You must stand out in order to stand above the competition. Common words associated with your topic are considered positive footprints because everyone else uses them. Using more unique words that expand upon the topic are negative footprints that make you stand out and allow you to dive deeper in the topic.
Ex: Fishing poles
Positive footprint: poles, lures, fish…
Negative footprint: carbon fiber, deep-sea angler- sturgeon fish.
Remember that it takes a bit of time for SEO to appear and effect the ranking of your sites. People have to search for your topic and Google has to register that. Be patient but also remember that quality is king and will push your site up to the top.