Google is rolling out a new feature to give your business a search advantage | Request Quote
There are new developments in the world of search engine results pages. When someone searches for a company that has messaging activated on their listing, there will now be a “request quote” button. This gives customers the ability to ask the business for their prices or ask questions about the products and services. Make sure you activate your messaging in your Google My Business profile in order to be able to take advantage of this development.
Big News For The Service Industry
This new development in the search engine results page is huge for companies in the service industry. There are a few different reasons why this is such a big deal and an advantage online when it comes to search results and marketing. First, having the freedom and capability to have customers reach you and ask questions is extremely important. Customers often times have questions that go unanswered and that can lead to a loss of business. Customers will be much more responsive and likely to purchase if they can get their questions handled before the transaction. This also informs them of the cost of your services and allows them to make an educated decision about where to take their business.
Not only does the ask for quote button add to the user experience, it makes your listing more visible. People are much more likely to click on your listing if there is a big “request quote” button that allows them to find the prices before spending. Your eyes are naturally going to look at a prominent button or image mixed in with the mundane text of a standard listing. The rather large button shows up underneath the main portion of your listing, allowing customers to directly message you. On the desktop search results, the button is a large blue bar on the right side of the results with your local pack. On mobile devices, the get a quote button shows up underneath the company name, reviews, and other links.
The get a quote button did not just magically appear. Google sent out a survey to the the millions of Google My Business user asking them what they would like to see to improve user experience. The survey included a few different options for business owners to choose from in order to try and make the search engine results more effective. Another option that was included in the survey was automated message responses. This involved answering some frequently asked questions so that Google can then answer any of those questions, automatically.
You can give your customers an instant quote when they have an inquiry as well. This feature has the ability to be customized and saved for you to apply to specific scenarios as well. An example of an automated response would be if you know customers ask how much your basic service is, and you have an auto response for them, informing them of your prices. Since there are both the option to have an automated response and the option to speak to the customer directly, you can pick and choose to use your attention on serious buyers. You can seamlessly communicate with the person with a question through a messenger app on your phone, so you can monitor and upkeep your site from the go.
How Businesses Should React
There are a few different ways businesses can take advantage of this new development. First and foremost, it is important to download the Google My Business app. This makes running your business from your cellphone simple and straightforward. You can update your information on it and upload posts on the app. You can also respond to customers who send you questions via your new request quote button directly through the app. In order to be able to speak with customers through the app, you must switch on the messaging feature in the app as well. Regardless of what type of business you run, people will have questions about your product or service, and you should be able to communicate with them.
This new update further confirms the fact that Google wants business owners to have a better communication channel for their customers. They want to be able to provide users with a quick and simple answer to their questions. By having a window that allows you to speak with your customers, Google recognizes that you are trying to provide a solution for your consumers. This allows your page to rank higher in the results because it gives yet another route for customers to get their answers and problems solved. Get ahead of the competition by activating this feature as soon as possible, because you can get lost in the wash if you are late in improving your site according to Google’s standards and algorithm.