The Guys Behind The Most Unique Sports Content Creation
Dude Perfect is one of the best online entertainment channels on YouTube. They spend all day coming up with and implementing crazy trick shots, challenging each other with crazy stunts and uploading the videos for us to watch. If this isn’t a dream job then I don’t know what is. These trick shots are the building blocks of their success. They continue to do these, as well as adding new features, often sponsored by big names like Nerf and Bass Pro Shops.
The company has reached a massive $20 million valuation over the past few years. In addition to this they have just hit a new milestone, over 8 billion views on YouTube. Their channel is the second most subscribed sports channel on YouTube and the ninth most subscribed overall. One of the most impressive feats is their ability to build this brand without selling out their brand. They have built their company through quality content, sponsorships, and creative thinking. Other companies have sold out to large media companies for exposure. These guys have built it themselves.
How They Started
Let’s start with the founders of the company; twins Coby and Cory Cotton, Tyler Toney, Cody Jones, and Garrett Hilbert. They were all high school basketball players who roomed together at Texas A&M University. It started with a simple bet, “If I make this hot, you owe me lunch.” From here they kept doing crazier shots to one-up each other. They began filming basketball trickshots in their backyards for fun in 2009. After uploading a successful YouTube Video of this, they began doing larger scale trickshots in the gymnasium at college.
The second video they released was from a Christian Summer Camp, Sky Ranch. They decided that for every 100,000 views they got from this video, they would sponsor a child from Compassion International. C.I. is a Christian humanitarian group that helps provide long-term assistance to children in poverty across the world.
Although they often do other stunts as well, basketball trick shots were the original videos they created. They have set numerous world records in their adventures. One of the greatest includes a basketball shot made from the top of Reunion Tower in Dallas, a height of 561 feet. There has been some dispute as to the reality of their trick shots. Some people claim they are fake, but no evidence has been proven behind this. The guys have acknowledged that they take numerous attempts to make their trick shots, and put the successful ones together for their final cut of the videos. The debate on this draws interest, which then draws views. This increases their success so their doubters are even helping them to succeed.
Dude Perfect hosts a variety of “battles” where they compete against each other in different challenges. These challenges typically take something simple and change the rules to make it much more difficult. One of my favorites is the all sports golf battle, for which they have done 3 times. Their “golf bag” (except Cory who left his at the airport) has no golf clubs in it. Instead they have items such as; hockey sticks, soccer balls, Nerf balls, ping pong paddles, baseball bats, and rackets. Once you use an item, you leave it behind and are limited to what is left in your bag as you progress through the course.
Another good episode is the metal detector battle. Here they each picked a location in the country, traveled there with their metal detectors for a day, and looked for treasure. At the end, an appraiser came in and determined who had the highest value within their findings. They also did an episode where they each had a budget, and a time limit, to build a boat from scratch. The person with the fastest time across the lake won. It is much better to watch the videos rather than just read about them, so check them out at these links
In the beginning of 2018, Dude Perfect launched Overtime, a talk show style segment with a few unique twists. This includes Mail Time, Wheel Unfortunate, and Cool or Not Cool. They have contests, pranks, and entertaining content. Let’s take a look at what each of these entails.
Wheel of Unfortunate is a segment where a random name is drawn from a hat. This person has to spin the wheel. The wheel has a number of events that are less than fun. These can include buying a cat, taking the SAT exam, sitting in a box filled with snakes, and more. Cory got picked for this 3 times in a row. He had to shave his eyebrows for one of them. I won’t spoil the rest so you will have to watch the episodes to see.
Cool or Not Cool is a when each of the guys has a budget, and has to buy or make a product that impresses everybody else. The person with the highest number of “cool” votes wins. They come up with some crazy products like a high-temp laser that can light matches, a pancake maker that is programmed for designs, a net gun, and many more. Of course some of these guys will go over budget and hope that the item is impressive enough to still get votes.
Lastly we have Mail Time. Here they have the editors come up with different ideas of how to deliver the mail to the guys. In one, they fill a balloon with the mail, and they have to pop it to get them out. They also have had it rappelled down from the celing to them and delivered by a goat. The goat episode is a must see.
The Stereotypes section is a satire style short video where they imitate the stereotypes that you may find in various situations. They have done these episodes for; hunters, softball, restaurants, driving, March Madness, golf, and many more. They act a scene for each stereotype and put a humorous spin on it. One of my favorites is the Fantasy Football stereotypes. In this one there is the guy who drafts a bunch of players from his favorite team. Also in this episode is; the research guy, the ridiculous trader, the angry guy, the commissioner, and many more. Check it out at this link to see the full list.
Sponsorships And Partnerships
Along the road to success, Dude Perfect has worked with a number of clients, many of which are big names. They have formed partnerships along the way, creating merchandise lines, T.V. shows and sponsorships. Here is a partial list of some of the companies they work with. Nerf by Hasbro. Dallas Stars. Dallas Cowboys. Los Angeles Rams. CMT. Toyota. BMW. ESPN. Traxxas. Gillette. GMC. Nascar. Topps. Pizza Hut. Fan Duel. EA Sports. Nike. MTV. NBC. Cartoon Network. Kraft. AT&T. Houston Texans. Ubisoft. Adidas. Hyundai. Golf Channel. There are many others as well. Check out their website for the full list.
If you haven’t heard of Dude Perfect Before, now you have. Be sure to check out their YouTube Channel for some great videos that you are sure to enjoy. Leave us a comment here on what your favorite episodes or segments are. Thanks.