Welcome to RCP Marketing!
RCP Marketing is a full-service marketing and advertising agency founded in 1981. We specialize in WordPress website development, digital marketing strategy, design and branding, and 4K video production. We can build you a page for whatever you need! We can build e commerce stores! We can build blogs! We can then help you get your business in front of customers! Give us a call today and let’s get you started with a custom plan for your business’ growth, brand, and success.
RCP partners with companies on both business-to-business and business-to-consumer activities with marketing strategy and execution. We believe marketing is tactic to help solve business challenges. As an extension of your team, we will dig in and get to know your unique challenges and craft solutions to engage your ideal target audience and create action toward your desired goals.
We serve as a trusted advisor for many of our clients for all of their marketing and advertising needs – everything from market research and budgeting through production and fulfillment. For others, we work on a project-by-project basis in one of our many disciplines – traditional advertising, digital marketing, web development, design & branding, and video production. In every case, we serve as an extension of the marketing team.
RCP practices a very flexible engagement method that encourages ROI, insightful measurement and reporting, and continuous improvement, no matter what their strategy or tactic. This means we can maximize your budget and hit the ground running more effectively to suit your business goals.
Design and Branding
Your company’s brand and identity is more than just a logo or memorable tagline. It is influenced by people, visuals, culture, style, perception, words, messages, opinions, the news media and especially social media. Our award-winning team delivers full-service branding and online presence management that helps direct your customer’s complete experience with you.
Our design process always begins by asking the right questions and gathering information, then following a proven method to generate ideas and improve on them through regular feedback and testing of those ideas.
Creating a brand also means understanding your customer’s persona, either through our own research or input provided by you. This often begins with a clear, articulated marketing strategy.
Digital Marketing and Advertising
Start reaching the right customers with your digital marketing and advertising. At RCP, we use data to deliver your message to the right people on the platforms that they use most to get you more leads and sales.
Through SEO, Paid Search, Social Media, Targeted Geofencing, Content Development, and Conversion Rate Optimization, we turn your website into the best salesperson on your staff.
We’re a Google Certified Partner® with AdWords™ certified strategists that plan, monitor and measure the effectiveness of digital marketing and advertising campaigns. Our digital marketing campaigns deliver across all major ad networks and reach over 97% of the Internet.
In the digital age, it’s important to remember successful traditional advertising methods of the past. When using traditional advertising, the best media choices rely on a complete evaluation of the target audience. We take pride in discovering ways to integrate traditional strategies to maximize brand exposure and audience response for our clients.
Integration allows the advertiser to broaden reach capabilities in the high funnel, exposing as many consumers as possible to the brand, and ultimately driving audience action to the digital message in the low funnel. If you have the marketing budget, traditional methods such as billboards, TV, radio and newspapers will significantly impact brand exposure.
They allow the advertiser to reach a mass audience instantly to drive traffic and sales. Traditional media works best when you understand your customer and marketing strategy, and allocate budget to maximize reach and frequency.
Our in-house web development team builds modern, best-in-class websites and web applications that help you achieve your marketing goals. Many times this entails enhancing, integrating, or maximizing various services and systems to make that happen.
Our experience across a broad array of industries often helps us find new ways to leverage technology to meet your needs.
RCP is also an expert at marketing-oriented content management systems using industry-standards like WordPress, while also building ground-up .NET enterprise applications, eCommerce and online ordering systems.