Delivery is Leading a Revolution in Convenience Services
Delivery is nothing new to our society, but it is becoming more and more popular. People have branched out from the traditional pizza or Chinese food delivery. Now you can have just about anything delivered to your home or work. Companies like Shipt, Grubhub, and DoorDash have met the desire for convenience that prevails in today’s day and age. Other companies are working to be the first in their industries to have services in home or delivered. They are trying to grab as much market share as they can before other companies join in on the growing demand.
For as long as I can remember, pizza delivery was the go to option for quick convenient food if you did not want to leave your home. Growing up in a small town, we only had one option for delivery. Sometimes there was a second that would open up for a few months before eventually closing its doors and disappearing. Moving into a slightly larger college town, a few more options opened up. Now, living in Grand Rapids, MI. I can get so many things delivered to my home it is mind-blowing. I don’t have to grocery shop, that gets delivered. Anything else I need, Amazon Prime has it covered. I can find everything from restaurants and groceries to home cleaning services and in-home hangover services.
Why is it Successful?
The success of delivery and in home services stems from a variety of reasons. For starters, people love to be lazy. If there is an alternative to actually getting up and doing something, there is a group of people who will take that route. There’s a whole process to cooking, not to mention all the cleanup and dishes. It is so much easier for many people to hit a few buttons on their phone, wait 20 minutes and have ready to eat food at their door.
Other people do this because they are really busy and the time trade off is worth it for them. For example, if someone is working 10 or 12 hour days, finding time to cook may be difficult. They work these longer hours because it allows them to make an extra ten or twenty thousand dollars a year, or however much it may be. In doing this, their time is worth a lot of money. The additional cost for these convenience services it not significant to them. The trade off allows them to live their high volume, fast paced lifestyle and save time from cooking, shopping, or whatever it may be.
It Can Be Cost Effective
For some people, the premium of getting delivery can be more cost effective than owning a car. Consider a $300 dollar car payment, $200 a month for insurance, and $150 a month for a parking pass. Add in fuel, maintenance costs, etc. and you are looking at $750+ per month for having a car. Of course, these costs are dependent on where you live, the car you drive, etc. For many people, it may be cheaper to use alternatives. Public transportation, biking or walking, and ride share apps like Uber and Lyft are easy options. As far as shopping goes, you can get groceries and everything else delivered from Shipt, Amazon and other services. All of these combined can be cheaper than owning a car.
There are of course drawbacks like not being able to go to the store for a last minute item you forgot or being able to drive for a long trip. Some people find this to be worth it for the trade off and actually save money by doing this.
Some Popular Services
There are many popular services that fit into this category of convenience, Some of them are standard delivery services, others are unique in trying to find a niche market to thrive in. One of the more unique of these is an in home hangover service. They bring in specialized IV bags, hook you up, and revitalize your body after a long night. Another one that I have noticed becoming popular is dry cleaning pickup and delivery. In-home cleaning services are nothing new, but it is becoming more popular and more affordable. Let’s go through some of these services that are leading the way in convenience.
Through partnerships with many stores across the country, Shipt has expanded significantly over the past few years. In my area of West Michigan, the first started with a Meijer partnership. This immediately gained popularity and allowed them to partner with other companies. Now, in my area, I can get delivery from Meijer, Target, and PetCo. This is convenient because even though Shipt started with groceries and that is their focus, I can still get deodorant, toothpaste, light bulbs, batteries and pretty much anything else that Meijer carries through delivery. You can even get alcohol delivered to your home.
Another way this came in handy was when a bunch of my friends took a trip to Buffalo, NY. to watch a football game. Even though they don’t have Meijer in New York, they were able to order groceries from Target to their hotel room. This saved them from dealing with busy traffic and finding their way around a new town. There are other companies that operate in similar manners to this including Postmates and Instacart.
Restaurant delivery is a rapidly growing industry. Uber expedited this growth with the introduction of Uber Eats. Although Grubhub existed long before Uber Eats, they had a very slow model for growth. Uber Eats already had a platform as they have numerous drivers picking people up and dropping them off. It only made sense to start doing the same with food. They are able to improve restaurant sales by double digit percentages so it makes it quite easy to get the restaurants to partner with them. I work at a Buffalo Wild Wings as a side job, and we have 3 different delivery partnerships; Uber Eats, DoorDash, and Grubhub.
This is one of the newer companies that seems to be showing enormous success. You can walk in, schedule an appointment or schedule an in house concierge service. Revived Hydration offers a variety of IV packages to boost your health and wellness. One of the most popular is for re-hydrating after waking up to a killer hangover. They also offer drips for pregnancy, migraines, weight loss, jet lag and much more. These IV drips are packed full of nutrients, vitamins, minerals, and antioxidants. These services are a little bit on the pricier side, but those who use them swear they work quite well.
What Do You Think?
There are of course many other convenience related companies. I would be here all day if I wrote about them all. From traditional pizza delivery and home cleaning services to dealerships delivering cars to your home, there is a lot that is done for the customer. The question is whether these companies are sustainable or if they will buckle if we are hit with a recession. Or is it possible that a trend of minimalist spending and frugality sweeps through en masse and people stop paying for these premium services. There is definitely reason to be concerned for the future, but for now these companies seem like they are here to stay. Leave a comment below and let me know what you think.