What is an SEO Agency and What Do They Do?
When one starts a business, it is imperative to have customers. One way to gain these customers is to build a website that can gain organic traffic. This will drive consumers to that company. An SEO agency can help with this in multiple ways. By collaborating with your company, a good SEO agency will create a personalized page with keywords for your business. These keywords will then be caught by Google when a customer is searching for a good or service. Google then posts your new site in its respective ranking on the results page.
In short, an SEO agency will make sure your website is as close to, or at the number one spot on search engine results pages. The most commonly used search engine is Google. Nearly all agencies target this platform with their SEO. One way agencies help improve a websites position on search engine results pages is through keyword optimization. This means the SEO agency will look at what words are most associated with your product of service. They will then integrate them into a web page. Google then “crawls” these pages during each search and pulls those pages to the respective spot in the results. Organic clicks decrease dramatically from the first result to the tenth. It is imperative to be able to have your page listed at the top of the results.
An SEO agency will take your website and perform online marketing to drive traffic to you. Online marketing is a broad term that encompasses most of what an SEO agency is capable of. It is the use of media and web-based channels to spread information about a company, its product, or its services to potential customers. This can include social media marketing such as Facebook or Linkdn, all the way to email, SEO, or display advertising. By putting out quality and unique content, online marketers can get other websites to link to your unique site.
There are a lot of different tools that SEO agencies use to analyze and improve upon sites. Those may range from a simple website builder, to an advanced analytics tool to find any errors in the website content. The use of HTML and CSS in building websites is a very useful tool. They’re for customizing and optimizing websites, as well because they are the backbone of the internet. Having an extensive knowledge of these can aide in the creation of a page and will allow developers to make adaptations. That would not have necessarily been possible through whatever web page builder was being used without it. Lead generators are another handy tool that SEO agencies use for digital marketing. SEO agencies will match leads to your specific business based off the ones generated from the tool. This brings only the best and most qualified leads to your business. Often times a high quality lead funnel will be integrated directly into the website. This is done through email opt-in forms and phone systems.
Local Vs National
SEO agencies will focus on both local SEO and national SEO. Using Google analytics’ tools, SEO agencies can track where traffic is coming from and hone in on local customers. By analyzing what keywords local customers are using to find your product, an SEO agency will incorporate them into your website. The goal is to put your business directly in front of them. Organic web traffic will be one result of this because local shoppers will then return to the site. It is easier without having to search Google repeatedly. Hopefully they’ll refer friends and family to the same site. This helps small businesses build their base clientele locally. National SEO focuses on clients who are either not a physical store, or do not serve a specific community. Instead, the keywords for national SEO are generally tailored to a broader target audience, with less location specific emphasis.
Social media, Google AdWords, conversion optimization, apps, mobile optimization, social media, eCommerce, and lead generation. Many of these programs overlap and affect how each is read by Google, so it is important that an SEO agency has a broad understanding encompassing all of these. There are so many different ways to improve a site, making it more visible to clientele, that many SEO agencies have specialists for each type. Having a broad understanding of each of these make for a very efficient and well rounded SEO agency.
Having a well rounded SEO agency has a lot of benefits due to the services offered. Increased organic traffic is the base benefit you would gain from having an SEO agency working for you. A personalized and custom webpage is the first main step that is taken to increase organic traffic. A good SEO agency will sit down with their client and discuss the desires and the needs of your company. A good SEO agency will also run a full analysis of the website for SEO at least every six months.
It is important to make sure the website has fresh, quality content in order to consistently rank at the top of Google’s search engine results page. Good content and good hyperlinks to well known sites with a healthy domain authority will in turn help your site. Having an SEO agency that is capable of translating pages smoothly into other languages such as Spanish, can bring great value to a company and website because it expands the area of influence to international webspace. The more people an SEO agency can get a company in front of, the more business, referrals, and organic traffic will come to a website and its company. While some people will rely on an automated translator, those can misinterpret some sentences of words that my not directly translate, and give the wrong message. Having a person who can naturally, and smoothly translate a page makes it read better, therefore having more quality content. This pushes the page up the Google search engine results page.
A good SEO agency will make sure to have a solid interpersonal relationship, and communicate regularly with you to make sure you are up to date on site performance and content.
Always staying up to date on education in regards to trends and SEO strategies is a very important methodology for any good SEO agency. Just as a website needs to be fluid and come out with quality content periodically, keeping up with the ever changing web can have a profound impact on the effectiveness of an SEO agency. Outdated information and content will not read well on the Google search results and therefore will not be put near the top. Some SEO agencies even offer classes to their consumers to give them a better understanding of the way their digital marketing strategies work, and what kind of results to expect. Monthly updates will often include some sort of short educational section to refresh or build upon the base website knowledge of your consumer.